Wednesday, June 18, 2014
Thursday, May 15, 2014
HA4 - Task 1
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
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L3 Unit 30 Advertisement Production for Television
HA3 – Computer Arts Blog Article – TV Advertising Trends
Task 2 Codes and Conventions of HeadPhones
Codes
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Technical - camera angle, shot, iconography, editing, lighting, sound, music, computer graphics and special effects (SFX)
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Nearly all the shots in a earphone or headphone advert shows the actual headphones. They always have many different angles you can see the headphones from and they always look more glamorous tan they are. They show the quality of the headphones and how good they are.
The people that wear the headphones always have perfect hair and always wear really nice clothes, this makes them iconic. The editing used is very choppy, causing the viewer to always be focusing on the headphones or the person wearing them. They always play well known music causing people to enjoy the advert more and have something in common with the person wearing them. They sometimes show how the noise is cancelled out and how they are made for comfort. |
Symbolic - language, dress, and actions of characters. Symbolic codes show what is beneath the surface of what we see.
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The way they talk about the headphones make you want them, because all of us have that one type of headphone that dosen't fit your ears, or a specific type that you prefer. So they way they talk about it makes you wonder if they are more comfortable and play better quality music.
The clothes that they wear are either really normal and plane clothes or very stylish and expensive.
The way the voice over in the advert talks makes you intrigued about the headphones and makes you want to see if there as good as they say. it also makes the price or any small flaws seem better.
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Conventions - What should we expect to see?
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A beautiful, glamorous, stylish, young (if older they are defying age), healthy, happy woman (most often a brunette celebrity) talking to you directly about how their life has been changed by using the shampoo. Lots of head swishing to show off the long hair and smiles.
Someone using Headphones or Earphones and enjoying themselves.
They tell us how they use specific things to make the round sound better and the quality sound better.
The lighting is always bright and very clear, most of the time at the end of the advert there is a short time where it is just the headphones on there own, whilst the voice over tells us about the headphones (E.G. where its sold, the brand name, the type of headphone..)
The music that the play through the headphones is always widely known and loved by many.
They always make the voice sound interested in the headphone and that makes us interested.
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Wednesday, April 23, 2014
HA3 - Task 1
HA3 Task 1 - Advertising Structures
The Form the Advert Takes
Realist Narrative
This advert is a realist narrative because a lot of people can relate to this type of product and the advert showed the products power very well.
Anti-realist Narrative
As far as anit-realist narrative adverts go, i really like this one because it uses the concept of angels with the smelling nice of the linx.
Animation
This advert is an animated advert about holidays, and they used very well knows animated characters meaning it has been more successful.
Documentary
This mouth wash advert is a documentary because it used real information and stats.
Talking Heads
This type of advert is quick and easy to make. this is because there is a normal background, and a normal person talking about a product.
Stand Alone
This is a stand alone advert because it is a one of a kind, there wont be any part 2's or sequels.
Series
These are some of the Duracell adverts witch contain a pink bunny, the advert was very catchy and they made a whole series of them.
This advert is a realist narrative because a lot of people can relate to this type of product and the advert showed the products power very well.
As far as anit-realist narrative adverts go, i really like this one because it uses the concept of angels with the smelling nice of the linx.
This advert is an animated advert about holidays, and they used very well knows animated characters meaning it has been more successful.
This mouth wash advert is a documentary because it used real information and stats.
This type of advert is quick and easy to make. this is because there is a normal background, and a normal person talking about a product.
This is a stand alone advert because it is a one of a kind, there wont be any part 2's or sequels.
These are some of the Duracell adverts witch contain a pink bunny, the advert was very catchy and they made a whole series of them.
The Style of the Advert
Humorous
There types of adverts are very good because it makes the viewer laugh, this means we have something in common with the advert and makes us like it better. It also take our mind of the product for a few seconds causing us to rethink what it was and it sticks in our mind better.
Surreal
This gives us a scene of falseness but also makes us more interested because it isn't real. This it attract's us more.
There types of adverts are very good because it makes the viewer laugh, this means we have something in common with the advert and makes us like it better. It also take our mind of the product for a few seconds causing us to rethink what it was and it sticks in our mind better.
This gives us a scene of falseness but also makes us more interested because it isn't real. This it attract's us more.
Dramatic
These adverts give the viewer a scene of reality and shows the viewers just what would happen if something went wrong. also it lets us see something from someone else's point of view.
Parodic
The advert above used balloon's in there adverts and it worked really well, this could be why since then many different company's and brands have used balloons in their adverts since. such as O2 and a Milton Keynes advert, and many free view adverts
http://unit30apftv.blogspot.co.uk/search/label/HA3%20Task%201
These adverts give the viewer a scene of reality and shows the viewers just what would happen if something went wrong. also it lets us see something from someone else's point of view.
The advert above used balloon's in there adverts and it worked really well, this could be why since then many different company's and brands have used balloons in their adverts since. such as O2 and a Milton Keynes advert, and many free view adverts
http://unit30apftv.blogspot.co.uk/search/label/HA3%20Task%201
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