Wednesday, April 23, 2014

HA3 - Task 1

HA3 Task 1 - Advertising Structures

The Form the Advert Takes


Realist Narrative

This advert is a realist narrative because a lot of people can relate to this type of product and the advert showed the products power very well.



Anti-realist Narrative

As far as anit-realist narrative adverts go, i really like this one because it uses the concept of angels with the smelling nice of the linx.


Animation

This advert is an animated advert about holidays, and they used very well knows animated characters meaning it has been more successful.


Documentary

This mouth wash advert is a documentary because it used real information and stats.


Talking Heads

This type of advert is quick and easy to make. this is because there is a normal background, and a normal person talking about a product.


Stand Alone

This is a stand alone advert because it is a one of a kind, there wont be any part 2's or sequels.


Series

These are some of the Duracell adverts witch contain a pink bunny, the advert was very catchy and they made a whole series of them.





The Style of the Advert


Humorous

There types of adverts are very good because it makes the viewer laugh, this means we have something in common with the advert and makes us like it better. It also take our mind of the product for a few seconds causing us to rethink what it was and it sticks in our mind better.


Surreal

This gives us a scene of falseness but also makes us more interested because it isn't real. This it attract's us more.


Dramatic

These adverts give the viewer a scene of reality and shows the viewers just what would happen if something went wrong. also it lets us see something from someone else's point of view.


Parodic



The advert above used balloon's in there adverts and it worked really well, this could be why since then many different company's and brands have used balloons in their adverts since. such as O2 and a Milton Keynes advert, and many free view adverts



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