Rate Cards
A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. See the example from BBC below:
Like set rates in a hotel, These rate cards have the highest price that someone might pay. But this being said everyone else would normally pay significantly less.
Advertisers’ Information Packs
An Information pack is issued to commotion an advert and are given out by compays and organisations. This gives professionals with the correct information for the planning of different advertising. also gives them information on the marking it. This will contain things about shows witch may include there dates and rate cards. This is well known as a media pack.
Advertising Research Agencies
these agencies are special market research companies. They provide studies and surveys about media. These include TV Ads, TV Networking and TV Rates. They are used to inform the customer responses to different services.
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